Drip campaigns & email workflows
Build the journey. Let every customer find their path.
Welcome new users, help a trial click, and bring customers back. Build visually or in code, respond to real behavior, and send through your own Amazon SES.
Connect your AWS account. One flat SendOps fee.
Journey explorer
Select any step
Meet them at their first milestone.
Wait for a first project, not just the clock. Celebrate progress, or offer help when the deadline passes. Finish with the right contact context.
Behavioral wait · Timeout path · Contact updates
Exit if the account closesChecked throughout the journey.
Project created
2 days, no project
The project-created signal comes from your app. A timed wait resumes when the condition is met or its deadline expires.
Welcome them aboard
A personalized template sent through your Amazon SES. Marketing topic preferences and your email frequency cap are checked before sending.
Your first small win starts here
lily@yourcompany.com
to Marcus
Hi, Marcus. Let’s get your first project up and running. Start with one thing, and we’ll help with the rest.
Create your first projectDesigned around people
More thoughtful than a scheduled sequence.
Timing is only part of a great drip campaign. Make each message respond to where someone is in their journey.
Start with the right signal
Enroll contacts from segments, engagement events, custom product activity, or a date in their profile.
Give every person their own timeline
Wait for a duration, a date, or a condition. Respect sending windows in the contact’s timezone.
Choose the next best step
Branch on behavior, test with random splits, and exit the journey as soon as a goal is reached.
Keep the conversation welcome
Frequency caps limit repeat messages. Consent is checked again at each marketing send.
Rehearse before you launch
Shadow mode records what a workflow would send without emailing anyone. Use send approval for a closer review.
Connect what happens beyond email
Call your own services to send SMS or push notifications, update your CRM, or trigger another action. Fall back to email if the webhook fails.
One workflow, two ways to build
Start on the canvas. Build your way.
Choose your triggers, messages, and branches visually. Your team can build and improve the journey without writing code. For developers and AI agents, the same workflow is also available in SendFlow, ready to edit, review, and keep in Git.
More ways to work, when you want them.
Every visual workflow has a readable SendFlow definition. It gives your developers and agents another way to work on the same journey.
- Let your agent help
- Ask it to draft a journey or suggest a change. Your team can review the result on the visual canvas.
- Keep a history you can follow
- SendOps keeps version history. If your team uses Git, keep the definition there too, review changes, and trace how the journey evolved.
Understand every journey
See the step. Understand the outcome.
Follow the funnel from entry to exit. See which steps people reach, which goals they complete, and exactly what happened for a single contact.
“Why didn’t this person get the next email?”
- Inspect the contact’s timeline, step by step.
- Review enrollment decisions and named skip reasons.
- Check consent, frequency caps, and goal exits.
- Review the version that their journey enrolled under.
From account to automation
Connect once. Build what happens next.
Your AWS account is the starting point. Your customer journey is the destination.
- 01
Connect your AWS account
Use a guided, keyless connection to set up or connect SES. Verify your sending domain and get ready for production sending.
Explore the setup - 02
Bring your audience to life
Connect contacts and product activity. Choose who enters, what they receive, and when the journey should end.
Meet your audience - 03
Rehearse. Launch. Learn.
Test your workflow in shadow mode, review the emails, then activate. Follow each contact’s progress and improve the next version.
Build your first workflow
Room to grow
One flat fee. No success tax.
Reach more customers without a bigger SendOps bill. SendOps charges a flat subscription, with no per-contact fees and no per-email charge from us. AWS bills SES delivery separately at its low usage rates.
Your audience grows
Additional SendOps fees for storing more contacts on Team
$0Free, Team at $29/month, or Business at $149/month. Each plan has a contact ceiling (50,000 on Free, 500,000 on Team, 5 million on Business); within it your SendOps fee stays flat. AWS bills delivery separately.
Calculate your costsFind your fit
Choose a workflow platform with room to grow.
Your next workflow starts here
Build a better first week. And everything after.
Connect your AWS account. Build your first journey. Make the next email count.
Free plan available. No credit card required.