Audience & segments

The right journey starts with the right people.

Bring contacts, product activity, and preferences together. Build segments that change with your customers, so the next email is always relevant.

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Connect your AWS account. One flat SendOps fee.

Part of every great journey

Turn customer context into better follow-ups.

A list tells you who someone is. Their actions tell you what they need next. Use both to decide when a workflow starts, which path it takes, and when it ends.

01
Bring in your contacts
Import a CSV, sync SES contact lists, or connect your product through the API.
02
Describe who needs the next step
Use typed attributes and activity to build dynamic segments, or use lists for a fixed group.
03
Make preferences part of the journey
Keep topics, consent, and suppression alongside the contact. Re-check eligibility when sending.

Inside SendOps

A precise audience. A more useful email.

Help an engaged trial take the next step

segments/engaged-trials.sendql

attr.plan = "trial"
  and now - attr.signup_date between 3d and 14d
  and count(click within 7d) >= 1
  and not exists(order)

Reach people who want to hear from you

segments/newsletter.sendql

subscribed to "newsletter"
  and not suppressed
  and not exists(complaint within 180d)

The details, handled

Everything you need for audience & segments.

One contact profile

See attributes, list and segment membership, engagement, delivery history, and consent together.

Typed attributes

Define strings, numbers, dates, booleans, and enums so targeting uses consistent data.

Dynamic segments

SendQL queries update membership as contact data and behavior change. Preview matches before using a segment.

Static lists

Keep an explicit roster for an announcement, a customer group, or a workflow rehearsal cohort.

Product activity

Record the events that matter to your product and use them to trigger or branch a workflow.

Topics & consent

Manage subscription preferences independently of membership. Being in a segment does not override an unsubscribe.

Keep the journey connected

Bring the next piece into place.

Build a workflow

Send a broadcast

Connect your product

Your next workflow starts here

Give every customer a next step.

Connect your AWS account. Build your first journey. Make the next email count.

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