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SendOps

API & integrations

Your product knows the moment. Your workflow knows the next step.

Connect the activity that matters: signups, purchases, return visits, and milestones. Turn those signals into timely email journeys with the API, webhooks, and agent tooling.

Connect your AWS account. One flat SendOps fee.

Part of every great journey

Make email part of how your product works.

Bring customer context into SendOps and send useful actions back to your systems. Your existing transactional application can keep sending directly through SES.

  1. 01

    Connect contacts and events

    Use the Public API to keep customer attributes and activity up to date.

  2. 02

    Build the response

    Start workflows from product events, branch on data, and call your systems from webhook steps.

  3. 03

    Choose your authoring tools

    Work in the dashboard, use the API or MCP, or push definitions from your own CI.

Inside SendOps

Your tools, working on the same customer journey.

Bring product events in through the API, build with your AI agent, and version definitions in GitHub. Keep your team informed through Slack and webhooks, with email delivery on your own AWS SES account.

AWS SESGitHubSendOpsSlack & WebhooksPublic APIHTTPS · JSONMCP clientsOAuth 2.1 · native tools

The details, handled

Everything you need for api & integrations.

Public API

Manage contacts, activities, audiences, templates, broadcasts, and workflows through scoped endpoints.

MCP for AI agents

Let an agent draft and inspect campaigns, with confirmation for actions that send email or activate a workflow.

Website identity

Use known contact visits as workflow signals with the site snippet or Google Tag Manager integration.

Workflow webhooks

Add SMS, push notifications, or CRM actions through your own webhook endpoints, with an email fallback when a call fails.

Inbound receiving

Receive email on your own domain and deliver parsed messages to your signed webhook endpoint.

CI & version history

Push definitions from your repository, inspect changes, and restore earlier versions in SendOps.

Google Tag Manager

Turn a return visit into the next useful email.

Recognize a contact without a fresh sign-in, check their conversion or cart status, and start a workflow from the visit.

Journey explorer

Select any step

Same page. Different intent.

A recognized contact returns to pricing. Offer a conversation to a growing team and a practical guide to someone exploring on their own.

Intent-based routing · CRM handoff · Paths rejoin

Exit on conversion or a booked demoChecked throughout the journey.

In high-intent

Outside the segment

Paths rejoin

Google Tag Manager recognizes an already identified contact. Your app supplies team size and conversion data; unknown visitors do not enter.

Email

Send the plan guide

A personalized template sent through your Amazon SES. Marketing topic preferences and your email frequency cap are checked before sending.

Inbox

A little help with your next step?

Marcus10:24 AM

marcus@yourcompany.com

to Maya

Hi, Maya. Still finding the right fit? Here’s a short guide to choosing the plan that suits your work, with real examples of what you can build.

Find your fit
See the website-triggered workflow guide

Your next workflow starts here

Give every customer a next step.

Connect your AWS account. Build your first journey. Make the next email count.

Free plan available. No credit card required.

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