About SendOps
The best email has a reason to arrive.
We’re building SendOps to help teams turn customer moments into thoughtful email journeys. A useful welcome. A timely nudge. A reason to come back.
Connect your AWS account. One flat SendOps fee.
Where we started
We kept building the same email system, the hard way.
Before SendOps, I worked at several SaaS companies, and we kept running into the same email problems.
We needed welcome emails, trial reminders, and product announcements. But the tools were expensive, especially as our customer lists grew. And getting marketing and development to work together on email workflows was harder than it should have been. Testing was slow, things broke silently, and building our own solution meant taking on a whole new set of problems.
SendOps is the tool I wish we’d had back then.
It uses your own Amazon SES account to keep sending costs low, gives marketers a visual way to build workflows, and lets developers work with those same workflows in code. Everyone can test, make changes, and see what’s happening.
No unnecessary complexity. Just a better way to manage email for SaaS.
What guides the product
Better journeys, built on practical principles.
Every message needs a purpose
Build around customer actions and useful outcomes. Stop the sequence when its job is done.
The whole team should be able to build
Give marketers a visual canvas, developers code, and agents a scoped API. Keep everyone working on the same definitions.
A growing audience is good news
Keep contact count out of the bill. Let delivery costs follow the email you send through AWS.
A strong foundation matters
Keep sending through the customer’s own SES account, with the analytics, templates, authentication, alerts, and integrations to support it.
Where we are
Two cities, one long working day.
SendOps is built across San Francisco and London. Between them, one office picks up as the other winds down.

Pacific time
San Francisco
United States

UK time
London
United Kingdom
Your next workflow starts here
Give every customer a next step.
Connect your AWS account. Build your first journey. Make the next email count.
Free plan available. No credit card required.