Learn
Understand the foundations. Build the journey.
Guides explain how email works and help you make good choices. Playbooks turn a specific customer moment into a workflow you can build.
Put it into practice
Playbooks
A customer moment, a clear goal, and a journey to adapt. Explore the workflow, shape the messages, and define when to stop.
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How to Build an Onboarding Email Sequence
A practical onboarding email workflow: triggers, timing, example messages, activation branches, exit goals, and a pre-launch rehearsal checklist.
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Build a Trial Conversion Email Workflow
Design a trial nurture workflow around activation, product behavior, and conversion. Example sequence, branching logic, exit rules, and launch checks.
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Build a Win-Back Email Campaign That Knows When to Stop
Plan a re-engagement workflow with inactivity segments, relevant messages, return-event exits, consent checks, and measurable outcomes.
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Website-Triggered Email Workflows with Google Tag Manager
Turn recognized return visits into email workflows with SendOps and Google Tag Manager. Examples for pricing-page follow-ups and abandoned-cart recovery.
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Build an Abandoned Cart Recovery Workflow with Email & SMS
Design cart recovery around real cart and purchase data: timely email, SMS through webhooks, purchase exits, recovery links, and a pre-launch test plan.
Build your understanding
Guides
Concepts, setup instructions, and comparisons for choosing your tools, testing your workflows, and getting delivery right.
Understand email workflows
Understand journey design, compare authoring tools, and test before going live.
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How to Test an Email Workflow Before Going Live
A practical email automation test plan covering triggers, branching, personalization, consent, frequency caps, shadow mode, and enrollment scope.
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Email Workflows: Triggers, Journeys, and Practical Examples
Understand email workflows, drip campaigns, and broadcasts. Learn how triggers, waits, branches, and exits work together, with practical lifecycle examples.
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Best Drip Campaign Software: Compare How You Build and Pay
Compare drip campaign software for SaaS onboarding and ecommerce retention: Customer.io, Encharge, Userlist, Loops, ActiveCampaign, Drip, Klaviyo, and SendOps.
Choose your workflow platform
Understand the trade-offs in pricing, authoring, delivery, and operational control.
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SendOps vs Customer.io
Flat pricing and your SES foundation versus a broad native channel suite.
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SendOps vs ActiveCampaign
SendFlow and AWS ownership versus a broad marketing automation suite.
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SendOps vs Loops
Compare the authoring process, contact economics, and delivery setup.
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SendOps vs Resend
Developer and agent tooling, automations, and the complete email operation.
Start with Amazon SES
What Amazon SES is, what it costs, how to get a domain sending, and where its limits sit.
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What is Amazon SES?
AWS's pay-as-you-go sending service explained in plain English — how it works and what it leaves out.
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Amazon SES setup guide
Verify your domain, configure DKIM, SPF and DMARC, wire event destinations, and get production access approved.
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Amazon SES pricing explained
$0.10 per 1,000 outbound emails, in full: list prices, free tier, dedicated IP costs, and worked examples.
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Amazon SES sending limits
The 24-hour quota and the per-second send rate — sandbox and production defaults, throttling errors, and how to raise both.
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Amazon SES review
An honest review from a team that builds on it: 5/5 infrastructure, 2/5 product experience, and who it suits.
Deliverability & domain authentication
Getting mail into the inbox, proving your domain is yours, and keeping both true as volume grows.
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Amazon SES deliverability
Why SES mail lands in spam and how to fix it: reputation thresholds, DKIM, SPF and DMARC failures, and Gmail's bulk-sender rules.
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Fix your SES bounce and complaint rate
How AWS calculates the rates, the thresholds that trigger a review or pause, a first-hour triage, and the bounce pipeline that stops a repeat.
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Amazon SES monitoring
The SES metrics worth watching, alert thresholds tied to an action, and why CloudWatch alone tells you too late.
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Compare DMARC monitoring tools
Choose tools for sender discovery, authentication reports, and policy rollout.
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DMARC monitoring for Amazon SES
Publish a DMARC record for a domain that sends through SES, then read the aggregate reports that come back.
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Bulk email with Amazon SES
SendBulkEmail vs SendEmail, templates, one-click unsubscribe compliance, queueing, and per-campaign results.
Build the email program
Campaigns, templates, lifecycle automation, and transactional sending on top of the infrastructure you already own.
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Amazon SES email marketing
SES sends a million emails for around $100 but ships no campaign tools. DIY, self-hosted, key-paste SaaS and SendOps compared.
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React Email + Amazon SES
Render TSX to HTML at send time, handle the bulk-sending Handlebars gap, and compile React templates to SES-native ones.
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Transactional email services
Amazon SES, Postmark, SendGrid, Mailgun, Resend and Mandrill priced at 10k, 100k and 1M emails, with a winner per buyer.
Compare & migrate
Head-to-head comparisons and step-by-step moves onto your own SES.
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Amazon SES alternatives
Resend, Postmark, Mailgun, SendGrid and more compared — plus when keeping SES and fixing the tooling wins.
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Amazon SES vs Mailgun
Pricing at 10k/100k/1M emails, deliverability, inbound email, developer experience, and who should pick which.
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Amazon SES vs SendGrid
Pricing at 10k/100k/1M emails, deliverability, developer experience, tooling and support, and who should pick which.
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Migrate from Amazon Pinpoint
Pinpoint ends support on 30 October 2026. Move campaigns, segments and journeys to SendOps, sending on the same SES.
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Migrate from Mailchimp
Move audiences, segments and Customer Journeys to your own SES — flat pricing, no per-contact fees.
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Migrate from Resend
Contacts, broadcasts and React Email templates port to your own SES nearly as-is.
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Migrate from Sendy
Sendy already sends through your SES, so delivery does not change. Import lists, rebuild autoresponders, retire the PHP server.
Your next workflow starts here
Give every customer a next step.
Connect your AWS account. Build your first journey. Make the next email count.
Free plan available. No credit card required.