Pricing
The whole email stack. One flat fee. No per-contact tax.
Audience, broadcasts, workflows, templates, analytics, DMARC monitoring and alerts are on every plan, including Free. Delivery runs through your own AWS SES at $0.10 per 1,000 emails. Plans only change seats, templates and retention.
- Audience & segments
- Broadcasts
- Workflows
- Git templates
- Analytics
- DMARC monitoring
- Deliverability alerts
- API & MCP
Free
For individuals and small projects
- Unmetered email volume
- 1 team seat
- 3 templates
- 7 days event retention
- Email & in-app alerts
- Every platform feature, including DMARC monitoring
Team
For growing teams
- Unmetered email volume
- 5 team seats
- 50 templates
- 90 days event retention
- Slack & webhook alerts
- Email support
- Every platform feature, including DMARC monitoring
Business
For larger organizations
- Unmetered email volume
- 25 team seats, add-on packs available
- 200 templates, add-on packs available
- 1 year event retention
- Slack & webhook alerts, notification presets
- Priority support
- Annual billing at $1,639/yr
- Every platform feature, including DMARC monitoring
No plan meters email volume. You only pay SES delivery costs ($0.10 per 1,000 emails).
SendOps does not impose usage-based email volume limits. Sending remains subject to your Amazon SES quotas, AWS policies, sender-reputation requirements, SendOps anti-abuse controls, and applicable law.
The real cost of your email stack
What you would pay elsewhere for what SendOps includes.
Other providers charge per email, charge again per contact for the marketing features, and leave DMARC monitoring to a separate tool. Set your volume and audience size to see the whole bill.
50,000 emails/month
10,000 contacts
On SendGrid
- Email sending
- SendGrid Essentials
- $20
- Audience, broadcasts & workflows
- SendGrid Marketing Campaigns Advanced 10K
- $60
- DMARC monitoring
- dmarcian Basic
- $20
You keep
$95 /mo
On SendOps
- Email sending
- Your AWS SES, $0.10 per 1,000
- $5.00
- SendOps platform
- Free plan
- $0
- Audience, broadcasts & workflows
- Included
- DMARC monitoring
- Included
Over a year that is $1,139 you are not sending to SendGrid, SendGrid Marketing Campaigns and a DMARC vendor. Upgrade to Team for $29/mo and it is still $791.
Other providers' figures are public list prices verified September 2026: the provider's own sending plan, the marketing product it sells or points to for audience and workflows (SendGrid Marketing Campaigns Advanced, Mailjet Premium, ActiveCampaign, Resend Marketing), and dmarcian's tiers as a market rate for DMARC monitoring. Where a public price list ends, the last tier is used rather than extrapolated. SendOps figures assume the Free plan; SES delivery is billed by AWS at $0.10 per 1,000 emails.
Included here, extra elsewhere
What SendOps Free includes that others sell separately.
Every row is on the SendOps Free plan. The other columns show what the same capability costs, or where you would have to go to get it, as of September 2026.
| Capability | SendOps Free | SendGrid | Mailgun | Postmark | Resend |
|---|---|---|---|---|---|
| Audience, lists & segments with no per-contact fee | Included | Marketing Campaigns, from $15/mo, billed per contact | Separate product (Mailjet) | Not offered | Marketing plan, billed per contact |
| Broadcast campaigns | Included | Marketing Campaigns, from $15/mo | Separate product (Mailjet) | Not offered | Marketing plan, billed per contact |
| Automated drip & event-triggered workflows | Included | Advanced plan, from $60/mo | Separate product (Mailjet Premium) | Not offered | Included |
| DMARC monitoring with source diagnosis & alerts | Included | Third-party tool (Valimail) | Paid plans only; alerts in Optimize, from $99/mo | $14/mo per domain | Self-hosted open-source tool |
| Deliverability alerts to Slack & webhooks | Included, Slack & webhooks from Team | Email alerts only; Slack through Zapier | Reputation alerts in Optimize, from $99/mo | Per-event webhooks only | Build your own from webhooks |
| Branded HTTPS tracking domain | Included | Pro plan, from $89.95/mo, plus your own CDN | Included | HTTPS not supported on custom domains | Included |
| Template images on a CDN under your own domain | Included | Hosted on SendGrid's domain | Not offered | Not offered | Not offered |
| Templates synced from GitHub, deployed on merge | Included | Not offered | Not offered | CLI, bring your own CI | Not offered |
| Email delivery cost at 1M emails | $100 via your AWS SES | $659 (Pro 700K) | $1,080 (Scale) | $700 (1.5M) | $650 (Scale 1M) |
Paid plans raise seats, templates, retention and alert channels. They do not unlock features. See the plan limits.
Compare plans
Every feature on every plan
| Feature | Free | Team | Business |
|---|---|---|---|
| Plan limits | |||
| Monthly price | $0 | $29 | $149 |
| Metered email volumeDelivery is billed by AWS at $0.10 per 1,000 emails | None | None | None |
| Team seats | 1 | 5 | 25 + add-on packs of 5 |
| Email templates | 3 | 50 | 200 + add-on packs of 10 |
| Event retentionHow long delivery and engagement events stay searchable | 7 days | 90 days | 1 year |
| Contacts, lists & segments | Unlimited | Unlimited | Unlimited |
| Alert channels | Email, in-app | Email, in-app, Slack, webhooks | Email, in-app, Slack, webhooks |
| Notification presets | Not included | Not included | Included |
| Annual billing | Not included | Not included | $1,639/yr |
| Support | Not included | Priority | |
| Audience | |||
| SegmentationBuild segments from what contacts are and what they did | Included | Included | Included |
| Consent & suppression management | Included | Included | Included |
| CSV import & bulk operations | Included | Included | Included |
| Undeliverable classificationBounces and complaints sorted into actionable categories | Included | Included | Included |
| Sending | |||
| Broadcast campaigns | Included | Included | Included |
| Automated workflowsDrip sequences and event-triggered sends | Included | Included | Included |
| Git-synced templatesTemplates live in your GitHub repo and deploy when you merge | Included | Included | Included |
| Template preview & test sends | Included | Included | Included |
| Sends through your own Amazon SES account | Included | Included | Included |
| DMARC & deliverability | |||
| DMARC monitoringAggregate reports for every source sending as your domain | Included | Included | Included |
| Source diagnoses & policy recommendationsSendOps recommends the record; you publish it in DNS | Included | Included | Included |
| DMARC alertsNew source, alignment dropped, reports stopped, policy ready | Included | Included | Included |
| TLS-RPT reportingKnow when mail to your domain fails to use encrypted delivery | Included | Included | Included |
| Deliverability alertsBounce and complaint rates, reputation, sending quotas | Included | Included | Included |
| Domain authentication checks | Included | Included | Included |
| SES production access requests | Included | Included | Included |
| Analytics | |||
| Per-message search & delivery history | Included | Included | Included |
| Deliverability, engagement & template reports | Included | Included | Included |
| Mailbox provider breakdown | Included | Included | Included |
| Real-time dashboard updates | Included | Included | Included |
| Infrastructure | |||
| SES setup in your AWS accountSendOps configures SES for you; your mail never passes through us | Included | Included | Included |
| Existing SES account importBring an SES account you already use without changing it | Included | Included | Included |
| Branded HTTPS tracking domainsOpen and click tracking on your own subdomain, certificate handled for you | Included | Included | Included |
| SES cost estimation | Included | Included | Included |
| Edge & assets | |||
| Edge CDN in your AWS accountOptional CloudFront stack that serves template images and tracking from your own account | Included | Included | Included |
| Asset libraryImages committed to your template repo are published to the CDN on deploy | Included | Included | Included |
| Image viewer & usage trackingPreview every image, see its size, CDN URL, and which templates use it | Included | Included | Included |
| Custom image domainServe images from cdn.yourdomain.com with a certificate provisioned for you | Included | Included | Included |
| Developers & agents | |||
| Public API with API keys | Included | Included | Included |
| MCP server for coding agentsLet Claude, Cursor, and other agents work in your account safely | Included | Included | Included |
| GitHub integration for templates | Included | Included | Included |
| Team & security | |||
| Role-based accessGive support, marketing, finance, and engineering only what they need | Included | Included | Included |
| Audit logs | Included | Included | Included |
| Google & GitHub sign-in | Included | Included | Included |
DMARC monitoring uses aggregate reports only and never publishes DNS on your behalf. Sending on any plan is subject to your Amazon SES quotas and AWS policies.
FAQ
Common questions
Do I pay SendOps per email?
No. SendOps charges a flat monthly fee for the platform — seats, templates, retention, and analytics. Email delivery goes through your own AWS SES account at Amazon's rate of $0.10 per 1,000 emails. There is no per-email markup from SendOps.
What happens if I exceed a plan's template or seat limit?
You'll be prompted to upgrade. We never block email delivery — your SES sending continues regardless of your SendOps plan tier.
Do I need an AWS account?
Yes. SendOps connects to your existing AWS account and manages SES on your behalf. You keep full ownership of your sending infrastructure, domains, and data.
Can I switch plans or cancel anytime?
Yes. You can upgrade, downgrade, or cancel at any time. There are no long-term contracts or cancellation fees.
How is SendOps different from SendGrid or Postmark?
SendGrid, Postmark, and similar providers send email through their own infrastructure and charge per email — and usually per contact too. SendOps is an email operations platform on top of your own AWS SES: audiences, broadcasts, drip workflows, templates, and analytics, while SES handles delivery at a fraction of the cost on your own sending reputation.
Do you charge per contact?
No. Contacts, lists, and segments aren't billing dimensions on any SendOps plan. Managed platforms typically charge $200+ per month just to store 50,000 contacts — whether you email them or not, which punishes exactly the right behavior: keeping a large, well-maintained list and sending targeted, occasional email. Per-contact pricing pushes you to either prune leads you paid to acquire or over-email everyone to justify the bill. On SendOps, your audience is data in your platform, not a meter.
Is DMARC monitoring included on the Free plan?
Yes. DMARC monitoring, DMARC and deliverability alerts, and TLS-RPT reporting are included on every plan, including Free. SendOps processes the aggregate reports for every source sending as your domain, diagnoses alignment problems, and recommends the record to publish. You publish DNS changes yourself.
Which features are only on paid plans?
None. Paid plans raise limits rather than unlock features: more seats, more templates, longer event retention, Slack and webhook alert channels, and, on Business, notification presets and add-on packs. Audience, broadcasts, workflows, templates, analytics, the Public API, and the MCP server are on every plan.
What would I have to buy elsewhere to match SendOps Free?
A sending plan, a marketing platform for audience, broadcasts and workflows, and a DMARC monitoring tool. On SendGrid that means the Email API plus Marketing Campaigns Advanced. On Mailgun and Postmark the marketing platform is a separate product such as Mailjet or ActiveCampaign. On Resend the marketing plan is billed per contact. The calculator above adds these up at public list prices verified in September 2026.
Is there a free plan?
Yes. The Free plan has no metered email volume, 1 team seat, 3 templates, and 7 days of event retention. No credit card required. SendOps does not impose usage-based email volume limits — sending remains subject to your Amazon SES quotas, AWS policies, sender-reputation requirements, SendOps anti-abuse controls, and applicable law.