SendOps

Deliverability & Alerts

Catch deliverability issues before your customers do

Monitor bounce rates, complaint spikes, and sending limits in real time. Get instant notifications delivered straight to Slack, email, or webhooks the moment something needs attention.

The problem

Domain reputation is fragile without real-time monitoring.

A sudden spike in bounced emails or spam complaints can quickly harm your domain reputation and trigger sending throttles or account reviews.

Without proactive monitoring, teams only find out about deliverability problems when users complain that password resets or notifications aren't arriving.

SendOps tracks your deliverability metrics around the clock and alerts your team immediately, so you can resolve issues before they impact your application.

0.1%

The complaint rate that triggers an SES account review

5%

The bounce rate threshold before SES throttles your sending

< 60s

Time from event to alert in SendOps

0

CloudWatch alarms you need to configure

Alerts in action

Thresholds you set, channels you choose

AlertsLive
  • Bounce rate exceeded on production

    2 min ago

  • Sending quota at 82% capacity

    18 min ago

  • Complaint rate approaching threshold on marketing

    1 hr ago

  • Domain mail.example.com verified

    3 hrs ago

  • Daily digest: 142k sent, 99.1% delivered

    6 hrs ago

Critical

Bounce rate exceeded on production

Metric
Bounce rate
Threshold
5.0%
Current
6.2%
Channel
production

Routed to

#ops-alertsops@acme.com

Set thresholds for the metrics that matter: bounce rate, complaint rate, sending quota, delivery rate. Choose where alerts go — Slack, email, or webhooks. Critical alerts fire immediately. Summaries arrive as daily or weekly digests.

Monitoring

Set thresholds for the metrics that matter

Bounce rate

Hard and soft bounces as a percentage of sends

Alert when > 3% on any channel

Complaint rate

ISP complaint feedback (spam reports)

Alert when > 0.05% (half the SES review threshold)

Delivery rate

Percentage of emails successfully delivered

Alert when < 95% over a 1-hour window

Sending quota

How close you are to your SES sending limit

Alert when > 80% capacity

Sending volume

Unusual spikes or drops in email volume

Alert on > 2× or < 0.5× the 7-day average

Routing

Alerts go where your team already works

Slack

Send alerts to any Slack channel. Critical alerts post immediately. Digests arrive on your schedule.

Email

Alert emails to individuals or distribution lists. Includes the metric, threshold, current value, and a link to the SendOps dashboard.

Webhooks

POST alert payloads to your own endpoints. Trigger PagerDuty, OpsGenie, custom dashboards, or internal automation.

Stop finding out from your customers

Free plan available. Connects to your SES account in two minutes.