SendOps

Notifications

Find out before your customers do

Bounce rates spike. Complaint rates creep toward the threshold that gets your account suspended. Sending quotas fill up on a Friday afternoon. Without alerting, you find out when someone reports a problem. SendOps watches your SES metrics and tells you the moment something needs attention.

The problem

Bad reputation is easy to build and hard to undo

Every bounced email and every spam complaint chips away at your sender reputation. ISPs track it. Amazon tracks it. And once it's damaged, recovery takes weeks — if your account isn't suspended first.

Amazon puts your SES account under review at a 0.1% complaint rate or a 5% bounce rate. They don't warn you at 0.08%. There's no yellow light. One bad list import, one misconfigured suppression list, one campaign sent to stale addresses — and your entire sending capability is at risk. Not just the channel that caused the problem. The whole account.

While your account is under review, Amazon may throttle or pause your sending entirely. Password resets stop going out. Onboarding emails don't arrive. Transactional email your business depends on goes silent — because of a marketing campaign that went wrong three days ago.

0.1%

The complaint rate that triggers an SES account review

5%

The bounce rate threshold before SES throttles your sending

< 60s

Time from event to alert in SendOps

0

CloudWatch alarms you need to configure

Alerts in action

Thresholds you set, channels you choose

AlertsLive
  • Bounce rate exceeded on production

    2 min ago

  • Sending quota at 82% capacity

    18 min ago

  • Complaint rate approaching threshold on marketing

    1 hr ago

  • Domain mail.example.com verified

    3 hrs ago

  • Daily digest: 142k sent, 99.1% delivered

    6 hrs ago

Critical

Bounce rate exceeded on production

Metric
Bounce rate
Threshold
5.0%
Current
6.2%
Channel
production

Routed to

#ops-alertsops@acme.com

Set thresholds for the metrics that matter: bounce rate, complaint rate, sending quota, delivery rate. Choose where alerts go — Slack, email, or webhooks. Critical alerts fire immediately. Summaries arrive as daily or weekly digests.

Monitoring

Set thresholds for the metrics that matter

Bounce rate

Hard and soft bounces as a percentage of sends

Alert when > 3% on any channel

Complaint rate

ISP complaint feedback (spam reports)

Alert when > 0.05% (half the SES review threshold)

Delivery rate

Percentage of emails successfully delivered

Alert when < 95% over a 1-hour window

Sending quota

How close you are to your SES sending limit

Alert when > 80% capacity

Sending volume

Unusual spikes or drops in email volume

Alert on > 2× or < 0.5× the 7-day average

Routing

Alerts go where your team already works

Slack

Send alerts to any Slack channel. Critical alerts post immediately. Digests arrive on your schedule.

Email

Alert emails to individuals or distribution lists. Includes the metric, threshold, current value, and a link to the SendOps dashboard.

Webhooks

POST alert payloads to your own endpoints. Trigger PagerDuty, OpsGenie, custom dashboards, or internal automation.

Stop finding out from your customers

Free plan available. Connects to your SES account in two minutes.