# Your product knows the moment. Your workflow knows the next step.

Type: Product
Canonical: https://sendops.dev/product/integrations/
Publisher: SendOps
Updated: 2026-10-04

Connect the activity that matters: signups, purchases, return visits, and milestones. Turn those signals into timely email journeys with the API, webhooks, and agent tooling.

## Make email part of how your product works.

Bring customer context into SendOps and send useful actions back to your systems. Your existing transactional application can keep sending directly through SES.

## Connect contacts and events

Use the Public API to keep customer attributes and activity up to date.

## Build the response

Start workflows from product events, branch on data, and call your systems from webhook steps.

## Choose your authoring tools

Work in the dashboard, use the API or MCP, or push definitions from your own CI.

## Public API

Manage contacts, activities, audiences, templates, broadcasts, and workflows through scoped endpoints.

## MCP for AI agents

Let an agent draft and inspect campaigns, with confirmation for actions that send email or activate a workflow.

## Website identity

Use known contact visits as workflow signals with the site snippet or Google Tag Manager integration.

## Workflow webhooks

Add SMS, push notifications, or CRM actions through your own webhook endpoints, with an email fallback when a call fails.

## Inbound receiving

Receive email on your own domain and deliver parsed messages to your signed webhook endpoint.

## CI & version history

Push definitions from your repository, inspect changes, and restore earlier versions in SendOps.