# Some moments deserve a message to everyone who matters.

Type: Product
Canonical: https://sendops.dev/product/broadcasts/
Publisher: SendOps
Updated: 2026-10-04

Product launches, newsletters, and announcements belong alongside your automated journeys. Choose the audience, preview the message, and deliver through your own SES.

## One announcement. The right audience.

Use the same contacts, templates, and consent you use in your workflows. A broadcast adds a timely message to the customer relationship.

## Choose a list or segment

Pick a fixed audience or let a dynamic segment resolve when the send starts.

## Preview and rehearse

Check personalization coverage and send a test to your own team before committing.

## Schedule and follow through

Send now or schedule for later, then inspect delivery, engagement, and each recipient’s outcome.

## Personalization coverage

See which contacts have the data your template needs and where a fallback is required.

## Consent filtering

Unsubscribes, suppression, and topic preferences are applied before the campaign sends.

## Test sends

Preview a real rendered message in your own inbox. Test recipients are explicit and SES suppression still applies.

## Scheduled sends

Prepare the announcement in advance and cancel a scheduled broadcast before it starts.

## Sending within SES quotas

Delivery is batched and paced through your AWS account within its sending limits.

## Results for each recipient

Understand who received the message, who was filtered, and why. Build the next follow-up from what you learn.